While Bengaluru is a key market outside the Telugu states for Prabhas, the Kannada dubbed version of Salaar has further propelled his popularity into the heartlands of Karnataka.
Telugu superstar Prabhas' latest movie Salaar: Part - Ceasefire has become the highest-grossing film on its opening day in India in 2023. It has set new collection records across the territories, including Karnataka. While Prabhas already commands a massive fan base in Bengaluru, a key market outside the Telugu states, the Kannada dubbed version of Salaar has further propelled his popularity into the heartlands of the state.
The industry sources seem quite upbeat about the growing reception for the Kannada dubbed versions across the state. According to reports, on Saturday, there were a record number of screenings for the Kannada version of Salaar, setting a new milestone. "#Salaar #Kannada shows to cross 500 across Karnataka tomorrow. Many single-screens were told to shift to a Kannada distributor after a tremendous response. Multiplexes also adding 50-60 shows tomorrow," tweeted film journalist S Shyam Prasad.
The Kannada film industry, historically opposed to dubbing films from other languages, recently lifted the ban due to persistent efforts by consumer rights activists such as Kannada Grahakara Koota. Since then, the performance of Kannada dubbed versions has experienced a consistent rise at the Karnataka box office. In 2023, this trend gained significant momentum, evident in the widespread reception for previous films like Prabhas' mythological drama Adipurush, Superstar Rajinikanth's Jailer, and Thalapathy Vijay's Leo.
According to reports, the Kannada version of Salaar has earned more than Rs 2 crore during the first two days. This version is also showing a strong trend on Sunday across the state.
Filmmaker Prashanth Neel of KGF fame has written and directed Salaar. The film marks his debut in Telugu cinema. The film is the retelling of the director's debut movie Ugramm.
Besides Prabhas, the film also stars Prithviraj Sukumaran, Shruti Haasan, Jagapathi Babu, Bobby Simha, Tinnu Anand, Easwari Rao, Sriya Reddy and Ramachandra Raju.