Titled The Activist, the five-week-long reality series will see activists go head-to-head to generate social media traction for their respective causes.
To add a bit of reality TV magic to the world of philanthropy, CBS has recently announced the premiere date of its upcoming reality TV competition The Activist, and the names of the stars on board to host it. According to reports in Deadline, the activism-based reality competition will be hosted by Priyanka Chopra Jonas, Usher and Julianne Hough.
The five-week-long series will follow six activists who team up with well known public figures to campaign for any globally important social cause, such as education, environment and health. The impact of their efforts to get traction for their causes will be measured by social metrics and extent of engagement to their causes online, as well as feedback by the show’s hosts. The activists' journey to amplify their movements would ultimately lead them to the G20 global summit in Rome, where they could even enlist world leaders for their causes as well.
Produced by Global Citizen, The Activist was referred to as the first of its kind show that has the potential to inspire ‘real change’ by the former’s CEO.
Viewers were, however, less than thrilled with the announcement. The show’s premise led to widespread backlash on social media, with many users feeling that making activism into a competition felt exploitative and tarnished its image, especially since social media engagement was a huge determining factor in measuring the impact of their efforts. The hosts of the show were also not spared from criticism, with users lambasting them for the seemingly performative nature of their involvement in the name of inspiring change.
Pleased to announce I’ll be on the debut season of “The Activist,” working against my fellow activists to be the best activist, with Usher as my mentor.— micah #StopCopCity (@micahherskind) September 10, 2021
A better world is possible, we just have to be willing to duel with other activists to the death, for entertainment!
The Activist will premiere on October 22, 2021, on CBS and will be available to stream on Paramount+ for American audiences.