The actor was roped in as a brand ambassador for the OTT platform earlier this week
The competition in the Telugu digital space is about to get fiercer with actor Ram Charan being chosen as a brand ambassador of Disney+ Hotstar. The battle is no longer among aha, Netflix and Amazon Prime Video anymore. Ram Charan, who had made his first appearance as a face of the OTT platform in yesterday's episode of Bigg Boss Telugu hosted by Nagarjuna, is now part of a song titled Mana Vinoda Vishwam to promote Disney+ Hotstar among Telugu audiences. The song was shared by the actor across his social media handles on Saturday.
"Vinodame ikkada mana sontham! Blockbuster Movies, Telugu Hotstar Specials, Sports and so much more! Swagatam palukutondi #ManaVinodaVishwam @DisneyPlusHS," the star captioned his post as he shared the song. Donning a lemon-green robe, wearing a black cap with a magician's stick, Ram Charan is seen entering a household, with people across all age groups, who show their love for popular films, shows on the OTT platform. This is to suggest that the platform caters to the choices of anyone and everyone in a family.
In the video, a girl is decorating the thoranam in her house with superhero tattoos, and the focus shifts towards food when a server tells the menu which has items like 'Chiru Dosa', 'Power Star Podi Idli', 'Blockbuster biryani' referring to stars like Chiranjeevi, Pawan Kalyan. Ram Charan joins the chorus and adds, 'Tollywood thalimpu entho madhuram.' Many people in the promo begin talking of the content available in the OTT platform, including T20 cricket action, direct-to-OTT releases, Bigg Boss Telugu.
The finishing touch is given by an elderly man, who asks what would he get to watch on Disney+ Hotstar, to whom Ram Charan suggests Hotstar Specials, with retro-styled posters pointing to the upcoming web show Gharshana, starring Jagapathi Babu and Sarath Kumar. Disney+ Hotstar is labelled as 'Mana Vinoda Vishwam' - loosely translating to - our entertainment universe. There's a lot of liveliness and energy in the number and with a star as popular as Ram Charan featuring in it, Disney+ Hotstar has begun their promotional campaign on a promising note.