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Rocky Aur Rani Kii Prem Kahaani Box Office: The Karan Johar film's decent opening sets the tone

Ranveer Singh and Alia Bhatt weave a captivating love story as Rocky Aur Rani Kii Prem Kahaani opens to a steady start at the box office, targeting family audiences with its urban charm.

Rocky Aur Rani Kii Prem Kahaani Box Office: The Karan Johar film's decent opening sets the tone
Ranveer Singh and Alia Bhatt in Rocky Aur Rani Kii Prem Kahaani

Last Updated: 03.38 PM, Jul 28, 2023

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In the ever-evolving landscape of post-pandemic cinema, Karan Johar's latest offering, Rocky Aur Rani Kii Prem Kahaani, made a decent start within its genre. However, the film's performance hasn't aligned entirely with its pre-pandemic budget expectations, as box office dynamics continue to undergo significant changes.

As per Box Office India, unlike its holiday-released counterpart, Tu Jhoothi Main Makkaar, starring Ranbir Kapoor and Shraddha Kapoor, which managed to rake in Rs. 14 crore nett, Rocky Aur Rani Kii Prem Kahaani, featuring Ranveer Singh and Alia Bhatt in titular roles, may not experience a similar post-afternoon push, given its lack of a festive release date. Nevertheless, the film is expected to comfortably reach double-digit figures, a crucial achievement for its success.

While the film boasts an impressive star cast and captivating storytelling, some critics argue that a stronger musical score could have further elevated its impact. The songs failed to attain the desired popularity, especially for a Karan Johar film, where music plays a pivotal role in enhancing the overall experience.

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Rocky Aur Rani Kii Prem Kahaani is set to heavily rely on urban centres, making it somewhat challenging for mass audiences to fully embrace the film. Despite being a family-oriented movie, the trailer's focus on the affluent may limit its appeal in core mass markets. The film's performance will largely hinge on its ability to attract family audiences, especially in regions like Gujarat, where family-dominated audiences dominate the cinema landscape.

Fortunately, the film managed to achieve a decent opening day number, which offers hope for its prospects. Had it fallen below Rs. 10 crore nett, the weekend performance could have been an uphill struggle. However, with a North Indian flavour, the film is expected to fare better in those regions, though concerns about Ranveer Singh's films' performance in Punjab and UP linger.

As box office conditions remain uncertain, block bookings for major films have become increasingly common, and Rocky Aur Rani Kii Prem Kahaani is no exception. A strong showing over the weekend will be instrumental in determining the film's trajectory in the coming days.

Rocky Aur Rani Kii Prem Kahaani showcases potential for success, given its urban appeal and family-oriented themes. While some challenges lie ahead, the film's performance in key regions will be a significant factor in its overall box office fate. As audiences continue to adapt to the changing cinematic landscape, the film industry remains hopeful for a steady revival, one movie at a time.

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