The sketch titled ‘What If Salim Kumar was Netflix?’ also features Gauthami Nair and Aneesh Gopal
Last Updated: 07.10 AM, Aug 10, 2022
Salim Kumar, who has been the face of several Malayalam trolls, has now been re-imagined as Netflix itself in the latest promo sketch from the OTT giant, targeted at the Malayali audience. Peppered with references from the Malayalam pop culture as well as their viewing sensibilities, the latest promo is a riot, thanks to the actor’s trademark dialogues.
The sketch was revealed on Netflix’s YouTube page on Wednesday and starts off with Aneesh Gopal being woken up by the familiar ‘Ooooi’ call by Salim Kumar aka Netflix. Throughout the six-minute video, we get phrases about what to watch to recommendations even for women, who would prefer soap operas and directors who are seeking ‘inspiration’ through foreign movies in the platform’s “rarest of rare collection”.
The funniest segment was when Salim Kumar describes the plot of Dark to a group of tailors, who would rather watch Parasparam. Through an engrossing and rather hilarious description, Salim Kumar not just manages to hook them, but also captures the essence of the Malayali TV audience who have a penchant for family dramas.
We also get two celebrity cameos by Gautami Nair as a critic tearing apart a film courtesy Critic Molly as well as Aneesh Gopal binge-watching all 10 seasons of Friends, for probably the 600th time. Netflix’s most successful original film Minnal Murali too gets a nod when a child asks if they have anything on Superman.
The platform has recently acquired rights for several Malayalam movies including Mammootty’s CBI 5: The Brain, Tovino Thomas’ Vaashi and Dear Friend and Asif Ali’s Kuttavum Shikshayum. Netflix is also set to release an upcoming Malayalam anthology based on MT Vasudevan Nair’s short stories, which has segments starring Mohanlal, Mammootty, Fahadh Faasil, Parvathy Thiruvothu, Biju Menon, Asif Ali, Indrajith Sukumaran and Madhoo. The promo sketch also hints that the platform is looking at expanding their Malayalam library even more in the coming months.