PremiumSankranthiki Vasthunnam creates new OTT records: Clocks 100 million streaming minutes under 10 hours
Sankranthiki Vasthunnam is now streaming on Zee 5. In just under ten hours of its digital releases, the film has become the most-watched on Zee 5. Read to learn more.
Sankranthiki Vasthunam is now streaming on Zee 5
Last Updated: 03.46 PM, Mar 02, 2025
Sankranthiki Vasthunnam has emerged as a blockbuster hit at the box office and continues to play in select theaters despite its OTT release on March 1, 2025. We at OTTplay previously reported that Sankranthiki Vasthunnam would set new records online, and the same has now come true.
Sankranthiki Vasthunnam starts with a bang on OTT
The family drama has achieved a historic milestone on Zee5, becoming the most-watched South Indian film on the platform. According to the latest update, Sankranthiki Vasthunnam has clocked over 100 million streaming minutes within just 10 hours of its digital premiere on Zee5.
This impressive feat highlights the film’s tremendous popularity even after its theatrical run. Additionally, a source from Zee5 revealed that the movie brought in 1.5 million viewers in under 12 hours, setting yet another record for the platform.
Sankranthiki Vasthunnam brings in record viewership for Zee 5
Typically, big-star films reach 100 million streaming minutes within two to three days of their OTT release, but Sankranthiki Vasthunnam achieving this number in less than 10 hours is a groundbreaking achievement. With the weekend ahead, the film is expected to amass even more record-breaking numbers in the days to come.
Adding to its success, Sankranthiki Vasthunnam made its television debut simultaneously with its OTT release, further expanding its reach. Several clips from the movie have gone viral, especially the comedy sequences added in the final cut, which are being widely shared on social media.
Zee5 acquired the digital rights for a staggering ₹30 crore, and looking at the film’s OTT performance, the platform is expected to gain a significant number of new subscribers.
Directed by Anil Ravipudi, the film offers clean, family-friendly comedy. Aishwarya Rajesh and Meenakshi Chaudhary played the female leads, while Dil Raju produced the project, securing massive profits.
Venkatesh has made a strong comeback with this film, portraying a man caught between his wife and ex-lover. With all parties involved enjoying a 200% return on investment, Sankranthiki Vasthunnam stands as a resounding success. Stay tuned for more updates.