Selfiee box office collections day 3: Akshay Kumar-Emraan Hashmi starrer performs disastrously low in the first weekend

Selfiee, starring Akshay Kumar, is gradually showing signs of progress after a pretty bleak start, but even with Karan Johar's backing, it still isn't enough to save the movie from the mire. Early projections from industry tracker Sacnilk indicate that the Selfiee box office collection began with roughly Rs 2.60 crore, made Rs 3.75 crore on its second day, and is currently at Rs 3.90 crore on its third day. After three days, the movie had earned about Rs 10 crore in total.

Selfiee may already be losing the war because the first weekend is so important for a movie's business before it must contend with weekdays. 

If so, this will be Akshay Kumar's sixth consecutive failure, following Bachchan Paandey, Ram Setu, Samrat Prithviraj, and Raksha Bandhan. Despite having mediocre box office results, Akshay's earlier movies brought in far more money than Selfiee. Raksha Bandhan took in Rs 28.16 crore, Bachchan Paandey Rs 36.17 crore, Samrat Prithviraj Rs 39.40 crore, and Ram Setu Rs 55.48 crore over the first extended weekend. Another setback for Akshay Kumar, who had a string of successes before the pandemic. 

Following the pandemic, Rohit Shetty's Sooryavanshi became a blockbuster, and Akshay Kumar's Bellbottom earned positive reviews and did well at the box office.

There was a lot of optimism that Shah Rukh Khan's Pathaan, with its astounding worldwide box office triumph of Rs. 1000 crore, would revitalise Bollywood. Last year, the film industry experienced a number of setbacks, including the star-studded blockbusters Laal Singh Chaddha, amid considerable talk of boycott campaigns and the possibility of being completely written off. Shehzada, a film by Kartik Aaryan that debuted on February 17, bombed at the box office too.