Akshay Kumar and Emraan Hashmi's film failed the first Monday test.
Last Updated: 05.10 AM, Feb 28, 2023
The last week's release Selfiee, co-produced by Karan Johar's Dharma Productions and starring actors Akshay Kumar and Emraan Hashmi, has flopped horribly at the box office. On Friday, it had a "disastrous" collection debut, and even over the weekend, it struggled to pick up the pace. The movie only brought in Rs 1.6 crore on its opening Monday, significantly weakening its box office performance.
The industry tracker Sacnilk reported that Selfiee had a 9.39% occupancy rate. The movie made about Rs 11.9 cr in total revenue in its first four days. After 2022's Ram Setu, Raksha Bandhan, Samrat Prithviraj, and Bachchhan Paandey, this is Akshay's fifth consecutive failure. But in the past ten years, Selfiee has had the poorest box office performance.
On their fourth day in theatres, even his last four duds did better than Selfiee. On the fourth day of release, Ram Setu made Rs 5.92 Cr, Raksha Bandhan made Rs 7.05 Cr, Samrat Prithviraj made Rs 5 Cr, and Bachhchan Paandey made Rs 3.37 Cr. Even Kartik Aaryan's Shehzada, which has struggled at the box office, performed marginally better than Selfiee on its first Monday, bringing in Rs 1.82 crore.
The failure of Selfiee comes at a time when experts in the Hindi cinema business had high hopes for the industry to regain its former glory following the record-breaking success of Shah Rukh Khan's Pathaan. The spy thriller's overall gross in India has reached Rs 525 cr.
Akshay Kumar, Emraan Hashmi, Nushrat Bharuccha, and Diana Penty play the lead characters in the hindi adaptation. It's backed by Karan Johar's Dharma Production along with Magic Frames, Prithviraj Productions, Cape of Good Films and Star Studios.