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Shah Rukh Khan and Kajol’s Dilwale Dulhania Le Jayenge collects Rs. 12 lakh as it re-releases for Valentines Day week

Shah Rukh Khan and Kajol starrer Dilwale Dulhania Le Jayenge has earned the honor of being the Indian cinema's longest-running film, and it will shortly reach 10,000 days at Maratha Mandir in Mumbai. 

Shah Rukh Khan and Kajol’s Dilwale Dulhania Le Jayenge collects Rs. 12 lakh as it re-releases for Valentines Day week
Dilwale Dulhaniya Le Jayenge

Last Updated: 10.50 AM, Feb 12, 2023

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Yash Raj Films and the national multiplex chains PVR, Inox, and Cinepolis recently revealed plans to rerelease the 1995 cult classic Dilwale Dulhania Le Jayenge during the week of Valentine's Day. Shah Rukh Khan and Kajol played Raj and Simran in the legendary romance epic, which was rereleased on a small number of screens and is still drawing crowds on theatre screens 28 years later.

The Aditya Chopra-directed film brought in Rs 2.50 lakh in three chains on February 10, then saw a 300 percent increase the next day to bring in Rs 10 lakh. The anticipated revenue for February 11 is likewise in the Rs 10-lakh area, bringing the three-day weekend total to Rs 22.50 lakh. Valentine's Day, February 14, will see Dilwale Dulhania Le Jayenge's highest increase in sales, and there is a chance that it could even surpass the Rs 20 lakh mark. DDLJ will aim for a total revenue of Rs 60 lakh over the course of its seven-day run, which is insanely high for a 1995 movie.

For millennials and the generations that followed, DDLJ has become a pop culture film, and seeing it on a big screen is like checking something off their bucket list. The movie has timeless music and is regarded as one of the best love stories in Indian cinema. 

Pathaan, meantime, has continued to have a successful run at the box office. On its 18th day, the movie earned Rs 10 crore, bringing its total collections to around Rs 452 crore (Hindi Only). It is a historical box office success and is quickly approaching the Rs 500 crore club. Speaking about DDLJ, the SRK and Kajol movie has the honor of having played for the longest amount of time in Indian cinema, and it will shortly reach 10,000 days at Maratha Mandir in Mumbai. It has been 9977 days since the film's debut, and the fact that people are still watching it shows that it has endured.

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