Kartik Aaryan and Kriti Sanon starrer Shehzada benefits from the buy one get one offer for the opening day
Last Updated: 04.50 PM, Feb 21, 2023
Kartik Aaryan and Kriti Sanon's Shehzada, which was helmed by Rohit Dhawan, enjoyed a respectable day at the box office. A buy one get one offer made by the movie's producers and consistent spot bookings gave the movie the boost it needed to have a respectable day at the box office. The movie made between Rs. 6 and Rs. 6.5 crores nett on day 1 in India, which is more than most trade analysts anticipated given the movie's lacklustre advance bookings.
The night before the film's release, the Shehzada team floated the Buy One Get One deal, and as a result, the pace of advancements increased noticeably. When it first appeared like it would be difficult to sell 20,000 seats, the advance figure for major chains closed in the 30,000–40,000 area. The offer is not valid for day 2 ticket purchases, thus the momentum the movie gained on day one might not transfer over to day two. This may limit the film's second-day growth.
The Mahashivratri holiday on the second day should increase or rather maintain the film's collections as it is already losing the momentum it received from the Buy One Get One promotion on day one. The movie avoided having a weak first day, from which it would have been difficult to recover. Due to the national holiday, collections at mass centres, which typically decline on Saturday, should stay constant.
Ant-Man and the Wasp: Quantumania, a major Hollywood release, faced Shehzada with fierce competition. On its 24th day, Pathaan, which was in its fourth week, also put up strong figures, enough to challenge Shehzada for first place. The movie did okay for itself considering that audiences had other options besides Shehzada to select from. The movie needs to take off from this point, and if it does, that will be fantastic for the movie's future.