To help you make an informed decision, here’s our review of ALT Balaji.
ALT Balaji is an owned subsidiary of Balaji Telefilms Ltd. It launched in 2017 as a subscription based video on demand platform. It has around 34 million paid users.
Android, iOS and Desktop
The size of the Android app is 15 MB and the download experience was smooth. There was no onboarding glitch.
The subscription plans for ALT Balaji are as follows:
ALT Balaji has the following sections:
The “Home” section has a widget that shows the latest releases and is also divided in to 12 widgets some of which are :
The “Shows” , “Movies” ,”Comedy” and “Music Videos” sections have a widget and a list of all shows.
The design is simple and not cluttered .The platform is divided into various widgets on the home page. This makes it easier for a user to search for content from the widget of their choice. On the other pages there is a carousel, followed by a list of movies , shows and music videos.
The Movie Detail Page has the following elements:
The show Detail Page has the following elements:
The Music Video Detail Page has the following elements:
The platform doesn’t account for the users’ preferences and there is no recommendation engine to suggest any movies, shows or songs to a user based on their preference or watching history.
One can sign in or sign up at any point using:
Suggestion for the platform:
Why should one subscribe?
I would rate the platform 7 out of 10 based on the pros and cons listed out above.
Having an ALT Balaji subscription is recommended for those who want to watch movies and shows in regional languages. It’s for those users who wish to pay for a subscription that would let them watch original content that is not available on other OTTs. The Rs100 for 3 months plan sounds like a good deal as you would be paying only 34 rupees per month .