Sita Ramam director Hanu Raghavapudi: An entire generation will now remember Dulquer and Mrunal as Ram and Sita

Though Sita Ramam was carrying terrific buzz prior to its release, there was some anxiety around the film owing to director Hanu Raghavapudi's shaky career graph. However, he indeed proved that 'form is temporary and class is permanent' with the success of the Dulquer Salmaan, Mrunal Thakur starrer. The film is performing well in Telugu, Tamil and Malayalam languages and the film's distributors are expected to enter the profit zone by this weekend.

Thanking audiences for the positive feedback for the period romance, director Hanu, on his social media handle, wrote, "Sita Ramam was a journey that began two years ago. I trusted the story, the characters and left no stone unturned to bring it alive on the screen. The love story was a lot like war. I am speechless and have no words to say about the film's response." 

"Films are always a collective effort. The story may be someone's idea but it requires the efforts of people across 24 crafts to execute it to perfection. Dulquer and Mrunal acted so well that an entire generation will remember them as Ram and Sita. I thank cinematographer PS Vinod for making the film look like a painting. I am grateful to editor Kotagiri Venkateswara Rao for shouldering the film singlehandedly," he added.

On the art department, music and the production team, Hanu stated, "Art direction is crucial for a period film set between the 60s and 80s. One must deceive audiences and make them go back in time. If viewers are appreciating the film today, the entire 'art' team deserves the credit. Vishal Chandrasekhar is worthy of all the adulation coming his way. Ashwini Dutt has become synonymous to grandeur in Telugu cinema. Vyjayanthi Movies and Swapna Cinema gave me everything I asked for."

"Though I believed that Sita Ramam would be a good film, I didn't imagine the scale of the success. That's the love Telugu audiences have for quality cinema. I bow down to everyone who has made this film a success, including friends, well-wishers and journalists. Love indeed has no barriers," he mentioned. Sita Ramam is only the second box office hit in his career after Krishnagadi Veera Prema Gaadha.