Some influencers stoop to any level to get 'likes', rues Anniyan actress Sadaa

Sadaa, who was one of the top actresses in the Tamil and Telugu film industries until a few years ago, said that the line between good and bad influence was thinning out and that some influencers/celebrities were stooping to any level to get views and 'likes'.

Taking to Instagram to pen a post on the issue, Sadaa, who has been a part of superhits like Unnale Unnale and Anniyan, said, “With social media booming like never before, with every second person choosing to be a content creator/influencer, the line between good and bad influence is thinning out. Some influencers/celebs choose to stoop to any level to get views and likes. What they forget is they are giving out a wrong unethical message to the younger generations that are naive and mostly will follow them blindly.”

Calling the development “scary and an inappropriate use of the power of influence”, the actress said, “It’s disheartening to see morals, integrity and wisdom all taking a back seat in this process.”

Sadaa made a comeback to Tamil cinema with Torchlight in 2018, following her appearance in Eli in 2015. In an interview with an English daily, she said, these gaps were unintentional. "I got busy with Telugu reality shows for three years and was judging Jodi No 1. I also wasn’t happy with the films I was getting," she added.

Sadaa played a sex worker in Torchlight. "Despite my inhibitions about the project, I took my time signing it. Though I was moved by the subject, I was unsure how they would carry it out. That's when the director (Tamizhan's Abdul Majith) sent me some video references. After that, I was convinced that the movie would be intense." The actor, who made her Telugu film debut in 2002 with Jayam, describes her 15-year journey as amazing. "I've had my fair share of ups and downs; it's been a wild ride. Even today, it's encouraging to hear that people want to see me in more films. I believe I have made the most number of comebacks," she cheekily remarked.

Sadaa wanted to branch out from commercial work and do something more mature as an actor. "I wanted to be a part of a film that would feature me as a performer, and one that I would enjoy making regardless of the outcome!" She can't bring herself to socialise or look for work. "I move on once I finish my commitments. I've been fortunate in that filmmakers approached me rather than the other way around."