PremiumSS Karthikeya on Premalu's Telugu OTT release - The romantic drama will clock record views
The Telugu version of Premalu, released by SS Karthikeya, will stream on Aha on April 12, 2024.
Premalu poster
Last Updated: 07.40 PM, Apr 08, 2024
Premalu was a smash hit in Malayalam. As the Malayalam version was getting a great response in Hyderabad, SS Rajamouli's son, SS Karthikeya, seized the opportunity, bought the dubbing rights of the film, and released it in Telugu. The romantic drama has become a smash hit in Telugu, and we at OTTplay have already reported that Premalu made a share of Rs 17 crore in its full run.
Premalu Telugu OTT release date
Aha has bagged the OTT rights to the film and will stream Premalu from April 12, 2024, the same date as the Malayalam version, which will be out on Disney+ Hotstar. Speaking about the digital release, SS Karthikeya says that he never imagined such a massive success for the Telugu version and is eager to see how the OTT version will fare.
SS Karthikeya on Premalu's Telugu OTT release
"I am hoping that the family audience will also watch the OTT version, as Premalu is a clean film with loads of endearing moments. I am also sure that the romantic drama will clock record views," says Karthikeya. The star director's son promoted the film aggressively in Telugu states and took the film deep into the audience. As Rajamouli spoke so highly about the film, Premalu took a good start at the Telugu box office.
Aha has bagged the rights for a decent price amid a lot of competition. One of the sources close to Aha says that the OTT version of Premalu is being closely followed by the trade as there is a superb buzz for the film, especially in Telugu states. Many who missed the film in theatres will be excited to see it on Aha, continues the source.
On the other hand, Mamitha Baiju has become a sensation of sorts in Telugu cinema with the success of Premalu. According to the news, she has already been offered a couple of projects, and we need to see how she utilizes this opportunity in the days to come.