Subham OTT deal hits a roadblock: Samantha Ruth Prabhu faces setback

Samantha Ruth Prabhu made her debut as a producer with the film Subham, which was released on May 9, 2025. Although the film had a disappointing start at the box office, the horror-comedy gradually picked up in terms of occupancy and eventually managed to land in the safe zone for the makers.

Subham OTT deal faces issues

As previously reported by OTTplay, ZEE5 had acquired the digital rights to the film for a fancy price. However, as per the latest update, the noted platform has suddenly backed out of the deal. The reasons behind this move are not yet known, but it has come as a shock to Samantha, who is now busy negotiating with ZEE5 to resolve the matter.

Though no official confirmation has been made, sources suggest the deal was canceled due to some financial obligations between the two parties. The Theri and Autonagar Surya star is also reportedly in talks with other platforms to close a new OTT deal.

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A source close to the production did not confirm the development directly but stated that the makers are actively in discussions with another platform to finalize a new deal. Samantha’s debut as a producer hasn’t been a smooth ride; she had to work hard to keep Subham in the public eye through extensive post-release promotions, and now the OTT setback has added to her challenges.

Subham cast and crew details

Subham is directed by Praveen Kandregula of Cinema Bandi fame and features mostly newcomers in lead roles. The horror-comedy revolves around women who get possessed by evil spirits while watching a particular TV show. Ironically, the film showcased several ZEE TV shows, yet ZEE5 has now withdrawn from the deal.

The Manam star is making every effort to resolve the issue, and it is hoped that things will be sorted out in a day or two. Stay tuned for more updates on this project.