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Subham's OTT rights price revealed: Samantha Ruth Prabhu lands in massive profits | Exclusive

Subham is Samantha's latest production and is all set for its OTT streaming on Jio Hotstar from June 13, 2025. Praveen Kandregula is the director of this horror comedy.

Subham's OTT rights price revealed: Samantha Ruth Prabhu lands in massive profits | Exclusive

Subham OTT rights price

Last Updated: 10.25 AM, Jun 03, 2025

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Subham marks the debut of Samantha Ruth Prabhu as a producer in Telugu cinema. She co-produced the film with Raj Nidumuru and released it on a grand scale in Telugu. Though the film opened to dismal collections, the Theri actress sprang into action, promoted the film aggressively, and eventually took it into profit.

Subham OTT rights and streaming details

Samantha initially locked a deal with ZEE5 for the digital and satellite rights. However, due to the film's slow start, the OTT deal was canceled at the last minute. Left with no choice, Samantha approached JioCinema and successfully closed a new OTT deal.

Rag Mayur and his Subham team
Rag Mayur and his Subham team

We have exclusively learned that Samantha secured the OTT rights for Subham at Rs 3 crore, a very good price for a film that doesn’t feature any notable actors. Subham was made on a modest budget of Rs 2.5 crore, and Samantha reportedly spent another Rs 1 crore on promotions. With the OTT deal alone covering her total investment, everything the film earned in theaters became pure profit.

Subham grossed close to Rs 7 crore during its theatrical run. Directed by Praveen Kandregula of Mail fame, the film is a horror-comedy. Due to the absence of star actors, it initially struggled with theater footfall, which ironically contributed to the buzz around its OTT release.

Subham
Subham

Subham backdrop and basic plot

The film revolves around a group of women who get possessed while watching a TV serial at 9 PM. The humorous take on the backstory and its unique narration were well received by audiences. Samantha, known for her roles in Auto Nagar Surya and Rabhasa, also made a cameo in Subham, which was a delight for her fans.

Following Subham's success, Samantha is now planning to launch several low-budget films. In one of her interviews, she stated that she started her banner to give new talent a platform to shine in the industry. Stay tuned for more updates on the OTT release of Subham.