Suriya's Kanguva producer KE Gnanavel on why he decided to make the film a pan-Indian project

Suriya's Kanguva is one of the most hyped projects of the actor. The film, helmed by Siruthai Siva, is a fantasy flick, which is all set to release in 10 languages. The film is a pan-Indian project which will be made in 3D. This is the first time that a Suriya film is being released on such a huge scale.

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During a recent interaction, the film's producer was asked why decided to make the film a pan-Indian project. "There were four stories considered for this particular project. Among the four stories, this had the biggest scope and span. So, recovery from a single language would be very difficult. So, we started exploring other languages and decided to have a strong Hindi version as well. Only if we get revenue from all the languages, we can make a recovery out of the budget we are spending," he said.

The film is said to be the most expensive project of Suriya and the shoot itself is expected to span more than 150 days. Currently, the team is said to be filming the period portions.

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 Talking about how to make the pan-Indian formula work, Gnanavel said, "The audience across the country have an idea about how a film is made in the South market and what kind of content it is likely to have. If we try to make a Hindi film, we will end up failing. We should make a regional film that satisfies our audience here. That film will work up north as well."

Check out the title announcement video below

On the challenges in making a pan-Indian project, he added, "The biggest challenge is to observe which market reacts to what kind of publicity and which movie works in which market. Even in the north, some films work very well in Mumbai, others in B and C centres. We should have an idea about the market and the right partners to distribute and promote the film." The producer also added that Kanguava will be a festival release in 2024.