Ted Lasso signs licensing deal with the English Premier League
 
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Ted Lasso signs licensing deal with the English Premier League

The new deal will give the Apple TV+ show permission to use several of the league’s assets such as logos and archival footage.

Shilpa S
Oct 11, 2021
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After two seasons of delighting fans, Ted Lasso is gearing up to take it up a notch for season three. The Apple TV+ show has recently entered into a licensing deal with the prestigious English Premier League.

According to Collider, the deal will give the series permission to make use of many of the league’s assets including archival footage, logos, the kits of the club and even the league’s trophy. The deal is said to be worth almost $500,000.

The critically acclaimed comedy series revolves around the story of an American football coach, Ted Lasso, who is tasked with coaching an English Premier League team called AFC Richmond. Unbeknownst to him, the offer was made by the league’s owner as an attempt to spite her ex-husband, but Lasso defies all expectations, being a skilled coach who genuinely cares for his players.

The previous season witnessed Lasso’s efforts bear fruit, leading to the team regaining their lost place in the league.

Starring Jason Sudeikis as the titular character, the show went on to become a hit with fans and critics alike, winning an Emmy Award for best Comedy Series this year. Sudeikis had also won an Emmy for Best Lead Actor as well.

The series also stars Hannah Waddingham, Jeremy Swift, Phil Dunster, Brett Goldstein, Brendan Hunt and Nick Mohammed in pivotal roles.

The finale of its second season aired recently and the show has been renewed for a third season as well. The plot details for the upcoming season has not been revealed as yet.

Ted Lasso is available for streaming on Apple TV+.

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