PremiumTeri Baaton Mein Aisa Uljha Jiya star Shahid Kapoor says ‘industry needs fresh content' ahead of film's release
Just hours before the theatrical release of Teri Baaton Mein Aisa Uljha Jiya, Shahid Kapoor said that the Indian film industry needs to improve the content of films. Here is why.
Shahid Kapoor.
Last Updated: 12.52 AM, Feb 09, 2024
Shahid Kapoor and Kriti Sanon's latest film, Teri Baaton Mein Aisa Uljha Jiya, is scheduled for a theatrical release this Friday morning. Even prior to its theatrical debut, the romantic comedy has already garnered a significant fan following. According to Sacnilk, Teri Baaton Mein Aisa Uljha Jiya has generated ₹1 crore in revenue from advance bookings, selling 45,678 tickets for day one across India. The film, jointly directed by Amit Joshi and Aradhana Sah, stars Shahid and Kriti in leading roles, with veteran actors Dharmendra and Dimple Kapadia also featuring prominently.
Shahid Kapoor - ‘Industry needs to improve content in films’
Just hours before the theatrical release of Teri Baaton Mein Aisa Uljha Jiya, Shahid Kapoor said that the Indian film industry needs to improve the content of films. He said this during an interview with journalist Siddharth Kannan.
Siddharth Kannan asked Shahid, “I am sure that there is no lack of opportunities for you in the film industry. Right?” Siddharth asked this question keeping in view of Shahid’s recent 2023 successes namely Freddy and Bloody Daddy.
Shahid responded, “Opportunities - for actors, filmmakers, and film producers - comes from the content that is written. I do feel that we are going through a phase wherein we need to improve and increase the quantity of good content. We need fresh content.”
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Shahid Kapoor on how OTT platforms impact the footfall at theatres in India
Shahid Kapoor later outlined how an increase in the number of OTT platforms has impacted the footfall at theatres in India. “People have so many options in today’s world. There are so many streams (or OTTs) today that it is challenging for filmmakers to compel people to come to the theatres. Notably, most of the people who come to the theatres also get so much by sitting at home with a subscription. So, from this point of view, people nowadays think twice before buying a ticket because they can get something for free or at a minimal cost at home. So, I think times today are much more challenging than they were pre-Covid. I think the (film) industry is going through its toughest phase.”
Teri Baaton Mein Aisa Uljha Jiya marks the debut collaboration between Shahid Kapoor and Kriti Sanon. Furthermore, it signifies the first on-screen pairing of Shahid Kapoor with the legendary actor Dharmendra.