PremiumThe demand and hype for Chennakesava Reddy's re-release is unprecedented, says producer Bellamkonda Suresh
Buyers were ready to give as much as Rs 1 crore for the re-release of the Balakrishna, Shriya Saran and Tabu starrer directed by VV Vinayak
Last Updated: 09.32 PM, Sep 22, 2022
The re-release trend in Telugu cinema is working big time. From Okkadu to Pokiri to Jalsa to Gharana Mogudu, we'll have another iconic action film of Balakrishna hitting theatres this weekend. Chennakesava Reddy, featuring the veteran in a double role alongside Tabu and Shriya Saran, was one of the most celebrated movies by his fans at the time of its release. The news surrounding Chennakesava Reddy's re-release has brought a lot of cheer among movie buffs.
Producer Bellamkonda Suresh and director VV Vinayak interacted with the media sharing intriguing details about the action-entertainer whose 20th release anniversary falls this Sunday. "We're thrilled about releasing Chennakesava Reddy again. VV Vinayak bowled us over with the film 20 years ago with high-voltage action sequences and emotions that left us wanting for more. Most of the shows are full even now and we're releasing it across 300 years in Telugu states," Suresh said.
"Business of nearly Rs 1 crore for a re-release of a Telugu film is unprecedented and so many exhibitors and distributors enthusiastically came forward to buy the rights. We've digitally remastered the film with better sound, DI. 75% of the collections earned from the film will be donated to the Basavatarakam trust while the rest will go to a few other associations. With greater enthusiasm, I plan to return to film production this November. I hope fans and well-wishers continue to support me," he added.
VV Vinayak remembered that he spent many sleepless nights while making Chennakesava Reddy. "I was always worried about the way I would present Balakrishna differently to his fans. It was only the second film in my career but Balakrishna garu treated me with a lot of respect and I'll always cherish those memories. I thank fans for showering so much love upon the film and releasing it again for a good cause. There was festive fervour during the film's release 20 years ago; it feels the same now," he stated.