The Karthikeya starrer, Bedurulanka 2012 is locking impressive deals before its release

Talented actor, Karthikeya started his career with the super success of RX 100. Since then, he has been looking for a solid hit in his kitty. Next in line is Bedurulanka 2012, a content-driven period film. The promotions are underway and the latest update is that the film has registered the biggest USA theatrical rights deal in Karthikeya's career. The rights have fetched the makers 80 lakhs which are quite impressive.

Upon this, the audio rights have fetched another Rs 50 lakhs and Sony Music has bagged them. Going by the pre-release business, it is safe to say that Bedurulanka 2012 could well be one of the most profitable films in Karthikeya's career. The film is being promoted as a new-age thriller and is directed by Clax and the music is composed by Mani Sharma.

Ravindra Benerjee Muppaneni is producing the film under Loukya Entertainments banner. He has planned some unique promotions in the days to come. The glimpse video and first-look poster have laid out a perfect platform for the film which is a dramedy. In the days to come, more juicy updates about this film will be released.

On the other hand, Karthikeya is doing his bit to stay in the game. He says from now on, he will choose films that will challenge him as an actor. Karthikeya's performance was appreciated in his debut film but since then, he has not received a lot where he can go all out. Let's hope that Bedurulanka 2012 will change all of that.