The unique ad campaign of the team features the tales of a desi superhero, played by Tovino Thomas, as comic strips
Comic strip of Minnal Murali
The unique promotional campaign by the Tovino Thomas starrer Minnal Murali’s team has been the talk of the town for a few days. With two days left for the biggest Christmas release of Mollywood, the comic strip featuring the desi superhero in Malayala Manorama daily has been winning Keralites.
The campaign featuring a comic sequence first appeared on December 20, in which Kerala’s first super hero Minnal Murali (performed by Tovino Thomas) is shown helping an unjust police assault victim. The comic style and design are very familiar for the Kerala audiences, as they are used to their beloved children’s magazine Balarama, and the cartoon stories in it.
The next one featured him helping a Thunder woman, who lost her way. The Malayali superhero is seen rescuing her in a bicycle, and helps her find a way. Today’s comic strip too has left everyone amused as Minnal Murali makes the leaning tower of Pisa straight with his powerful arms.
The ad campaign is a quite new experience for Malayalis, which is working out very well. The anticipation level towards the movie has gone a level higher, with the funny and light comic wits that the audiences are waking up to.
Helmed by Basil Joseph, the Tovino starrer Minnal Murali is the first ever superhero movie in Malayalam. He is introduced as a tailor who acquires superpowers after getting struck by lightning. It also features Aju Varghese, Femina George, Harishree Ashokan, Mammukoya and more.
The trailer, songs and posters of the movie already had a grand welcome all over the internet. The movie’s OTT release has been one of the great concerns of audiences during recent times, as they keep expressing their wish to watch their desi superhero’s debut on the big screen. However, the movie will be released on Netflix on December 24.