Veetla Vishesham audio launch tomorrow, RJ Balaji invites public to the event

It looks like RJ Balaji has taken a leaf out of Kamal Haasan's book as far as promoting a film is concerned. Ulaganayagan Kamal Haasan had left no stone unturned when it came to promoting his recent release Vikram. And now RJ Balaji, too, seems to be following his steps. The actor has been coming out with unique ideas to promote his upcoming film Veetla Vishesham. 

Today, the actor, dropped a video on his social media page and invited the public to attend the audio launch of the film, which will be held at Lady Andal School in Chetpet. He also urged the public to come by 6pm so that he could meet everyone. Balaji added that usually an audio launch event was attended by celebrities and film fraternity. But the since the film's title was Veetla Vishesham, it was like inviting the public to their own event.

In another unique attempt, the actor had read out tweets and comments that had criticised him. He said that he wanted to experience meme tweets, where people criticised the person who was reading the comments.

This apart two songs from the film, Daddy song and Paapa Paattu were released. Daddy Song, sung by RJ Balaji himself, has crossed more than one million views. The film's producer Boney Kapoor shared the news on his social media page, "The #DaddySong has won more than a million hearts already! 🤭💕The song has crossed 1M+ views on YouTube! Tune in now. #VeethlaVishesham is releasing on 17th June 2022. #VeetlaVisheshamFromJune17#VeetlaVisheshamFirstSingle @BayViewProjOffl @ZeeStudios_ @RJ_Balaji (sic)." Balaji had posted a BTS video of the making of the song, in which the film's music composer Girishh Gopalakrishnan is also seen. The second single Paapa Paattu is sung by Sid Sriram and was released recently. 

Veetla Vishesham is a remake of Hindi film Badhaai Ho (2018), which was directed by Amit Sharma and is all set hit screens on June 17. The film revolves around a middle-aged couple who get pregnant, played by Urvashi and Sathyaraj. Balaji has doubled as the director of the film along with NJ Saravanan.