Vivek Agnihotri slams Shahid Kapoor’s Bloody Daddy on its free OTT release: Bollywood is celebrating its own destruction

Filmmaker Vivek Agnihotri raised concerns regarding Bloody Daddy, the recently released film starring Shahid Kapoor, and its digital release plan. JioCinema began streaming the film without charge on June 9. The director of Kashmir Files blasted the decision, calling it a "unconventional business model," and said that it would have a negative impact on Bollywood.

Sharing a picture of a newspaper article, Vivek shared on his social media an ad of the OTT release of Ali Abbas Zafar’s Bloody Daddy. He wrote, “Why would anyone show a 200 cr film for free? What’s this insane business model? Sad news is that Bollywood is celebrating its own destruction."

Well, a Twitter user then commented an explanation in response to the filmmaker’s tweet. The tweet read, “This is Jio's business model. They'll give everything free for few/several months to increase the customer base. Later they'll start charging minimal fee to retain the customers. Soon other OTT platforms too will have no option but to charge less to customers and generate revenue thru ads instead. OTT, supposed to be an add free platform, will too turn into TV.”

Reacting to the user's tweet, Vivek asked, “So, in a way this ₹200 crore is their advertising cost?” 

Ali Abbas Zafar earlier referred to the movie as a big-budget OTT movie that is planned so that its plot can be advanced. He stated in an interview with PTI that, “Bloody Daddy'has not been compromised budget wise and scale wise to make it look like an OTT film. The story is supported and backed by a certain kind of content, which made all of the stakeholders decide that the truest way to bring this film is on an OTT platform. We are going with that gut and we are hoping that this becomes bigger. It's designed in a way that it can be taken forward. And let's see, what destiny holds for us from there.”

Meanwhile, Shahid Kapoor plays the lead character in the movie Bloody Daddy. The movie offers a fantastic ensemble cast that includes Sanjay Kapoor, Diana Penty, Ronit Roy and Rajeev Khandelwal. The movie is a remake of the French movie Sleepless Night from 2011.