Voot Studio collaborates with German broadcaster DW to present HER - Women in Asia

Indian online streaming platform Voot has joined hands with German international broadcaster Deutsche Welle to stream their international series HER - Women in Asia. The series is based on the inspiring real-life transformational stories of women from all over asia. The series will stream exclusively on Voot from June 11, 2021.

HER - Women in Asia will feature topics ranging from online dating to beauty. It will comprise six episodes, each 15 minutes long. The series will include stories of women from different walks of life hailing from countries including India, Indonesia, Malaysia, Pakistan and Taiwan. The series focuses on telling the universal, existential and deserving stories of women in Asia.

Speaking about the association, Chanpreet Arora, Head AVOD (Voot), Viacom18 Digital Ventures said, “Our collaboration with Deutsche Welle’s ‘HER- Women in Asia’ is a step in bringing forth stories that are relevant and have a universal appeal. We are happy to partner with them to showcase an engaging and inspiring series that will strike the right chord with our viewers on Voot.”

Also commenting on the collaboration, Daniel Schulz, Distribution Manager for DW in Asia, said, “We are excited to be joining hands with a partner like Voot to reach out to India's diverse audience which is interested in both entertainment as well as informative and valuable content. Our goal is to promote versatility and ensure that real-life stories on important topics like women’s empowerment, cultural diversity, environment, technology, and sustainability are accessible to people across the globe. We are constantly working not only to meet the audience's expectations of being a credible news destination but also to create motivating stories and educational programs for curious minds."

Talking about the series Jaya Oberoi, DW Distribution Representative for India, Sri Lanka, Afghanistan and Bangladesh said, “HER celebrates the freedom of expression for women. At DW, we believe there is demand for high-quality ‘infotainment’ formats which give voice to serious messages. We're very thrilled to launch HER on Voot. It's a perfect amalgamation of synergies giving us the right platform to reach our desired target audience.”

"India is a key market which offers tremendous opportunities. We aim to focus on co-production collaborations to provide digital content which is relevant and to steadily grow in the regional space,” she signed off.