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Will Vikrant Rona benefit from the poor response to Ek Villain Returns and Ramarao on Duty?

The lacklustre box office opening of Shamshera was seen as a boost for the Kiccha Sudeep-led film and now, it appears that he has no competition whatsoever.

  • Team OTTplay

Last Updated: 10.03 AM, Jul 29, 2022

Will Vikrant Rona benefit from the poor response to Ek Villain Returns and Ramarao on Duty?
Kiccha Sudeep in a still from the film

Kannada superstar Kiccha Sudeep’s Vikrant Rona opened in theatres yesterday. The pan-India film released with another movie that had a similar release strategy –Saravanan Arul’s The Legend. The Tamil film, which was getting Kannada, Malayalam, Hindi and Telugu versions too, has been panned by critics and audiences alike, but in saying so, they’ve also maintained that it being so bad and laughable could get it audiences who are just looking for a good laugh.

In the Hindi and Telugu belt, Sudeep was facing off with the John Abraham starrer Ek Villain Returns and the Ravi Teja film Ramarao on Duty. Vikrant Rona, which had already benefitted in these regions on day 1, given that last week’s Shamshera didn’t take the box office by storm, is now set to have even better prospects. Both Ek Villain and Ramarao on Duty have opened to disastrous reviews and are unlikely to draw crowds, giving the Anup Bhandari directorial a free run at the box office.

In the Hindi belt, for instance, Sudeep’s film had got raving reviews from most quarters, which is being attributed to the fact that many there may not have seen Anup’s debut directorial Rangitaranga, which was very similar in its narrative. In fact, back home, audiences have been saying that Vikrant Rona is Rangitaranga on steroids, a mega-budget version of the earlier film with the added star power of Sudeep.

Vikrant Rona, which released globally in Kannada, Tamil, Telugu, Malayalam and Hindi, has an ensemble cast including Nirup Bhandari, Neetha Ashok, Madhusudan Rao, Vajradhir Jain, among many others, has music by Ajaneesh B Loknath and cinematography by William David. The film has been released in both 3D and 2D versions.

The film team has also collaborated with the CineDubs app, allowing audiences in any part of the world to watch Vikrant Rona in the language of their choice. Once downloaded and adequate permissions are given, the app allows the user to download the audio track of the film in any of the available languages for the duration of the movie once he/she is in a movie theatre. The app syncs to the location of the movie hall and makes the audio track available in 5.1 Stereo sound.

On day 1 yesterday, the app had geo-location issues and several users were unable to play the downloaded track. The audio file disappears from a person’s smart device as soon as the movie is over.