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ZEE teams up with Shah Rukh Khan to promote DP World International League T20

UAE will host the DP World International League T20 from January 13 to February 12, 2023.

ZEE teams up with Shah Rukh Khan to promote DP World International League T20
ZEE teams up with Shah Rukh Khan

Last Updated: 09.20 PM, Dec 23, 2022

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By releasing a movie starring Bollywood superstar and cricket enthusiast Shah Rukh Khan, ZEE Entertainment Enterprises Ltd. (ZEE), the top media and entertainment powerhouse, strengthened its strategic investment in the DP World International League T20 to signal its strong re-entry into the sports industry.

The movie uses the league's special combination of extensive cricketing talent and some of the best international cricketers preparing to win the DP World IL T20 trophy to generate excitement around the nail-biting cricket action that the league promises to give. The league has all the necessary potential to increase audience excitement, viewership, and financial power for sports viewing across screens because it is supported by internationally known personalities in the entertainment and sports industries.

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The league consists of 6 franchise teams, including the Abu Dhabi Knight Riders, Dubai Capitals, Desert Vipers, Gulf Giants, MI Emirates, and Sharjah Warriors. The league boasts some of the biggest T20I heroes from around the world, including Sunil Narine, Andre Russell, Jonny Bairstow, Rovman Powell, Wanindu Hasaranga, Colin Munro, Alex Hales, Kieron Pollard, Dwayne Bravo, Trent Boult, Chris.

Cricket fans in India and around the world will have exclusive access to premium cricket content thanks to ZEE's unmatched global reach in 190+ countries and the strong connection of ZEE5. ECB's long-term commitment, ZEE's marketing clout, and the combined sporting expertise are all expected to make IL T20 a standout and intriguing league in the sports industry.

UAE will host the DP World International League T20 from January 13 to February 12, 2023.

Meanwhile, Shah Rukh Khan is awaiting the release of his much-awaited film Pathaan. The film also stars Deepika Padukone and John Abraham in the lead roles. After a hiatus of more than 4 years, King Khan will be back on the big screens and everyone is waiting the release of his film. Directed by Siddharth Anand, the film is backed by Yash Raj Films. It is slated to release on 25th January, 2023. 

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