The two big brands joined forces to promote the platform's web show Hello World that released on August 12
Last Updated: 01.41 PM, Aug 16, 2022
T-Hub, based in Hyderabad, is one of the country's most renowned business incubators that grooms some of the finest startups across diverse arenas. In a first-of-its-kind move, renowned OTT platform ZEE5 has collaborated with T-Hub. This is the first time that a streaming platform has joined forces with the innovation project for the promotion of a show. The ZEE5 team was at T-hub to spread the word about their latest show Hello World recently.
As part of the collaboration, T-Hub will promote Hello World among the corporate crowd, who work at the incubator, viewed as a symbol of innovation and prosperity. T-Hub Hyderabad building facade has been used for the show's branding purpose. This is a smart strategy to draw eyeballs towards a show that's specifically targeted at the IT crowd. The off-beat move, that goes beyond the regular promotional rigmarole, is a result of the team's accurate understanding of the show's theme and essence.
For the uninitiated, Hello World is a first-of-its-kind workplace drama in the Telugu digital space that's relatable and intriguing too. The web series is helmed by director Sivasai Vardhan Jaladanki, known for shows like Geetha Subramanyam and Pelli Gola in the past. Hello World is a story of eight youngsters and their struggles in a large IT company. Aryan Rajesh and Sadaa, who were paired opposite one another for Leelamahal Centre, reunite for the show after nearly two decades.
Ram Nitin, Nayan Karishma, Sudarshan Govind, Nitya Shetty, Nikhil V Simha, Apoorva Rao, Geela Anil, Snehal Kamat, Ravi Varma and Jayaprakash too play pivotal characters in Hello World. Edurolu Raju has cranked the camera for the show while PK Dhandi is the composer. Prawin Pudi and Shiva Kumar Machala are the editor and the production designer respectively. Hello World is produced by Niharika Konidela under Pink Elephant Pictures, who had earlier come up with Oka Chinna Family Story, Nanna Koochi for ZEE5.