BCCI announces new jersey sponsor for Indian Cricket Team amidst Asia Cup 2025
Apollo Tyres replaces Dream11 as Team India’s new jersey sponsor after winning a high-value deal, surpassing Canva and JK Cement in the bidding race.
Team India (Image Credit: BCCI)
Last Updated: 02.22 PM, Sep 17, 2025
In a major development for Indian cricket, Apollo Tyres has been confirmed as the new jersey sponsor of Team India, stepping into one of the most high-profile commercial roles in world cricket. The tyre manufacturing giant secured the rights after edging out strong competition from Canva and JK Cement, making this one of the most talked-about sponsorship battles in recent years.
The agreement, estimated to be worth over ₹500 crore, will see Apollo Tyres’ logo displayed on the official Team India jersey across all formats of the game. This includes Test matches, ODIs, T20Is, and prestigious ICC tournaments over the coming seasons. For Apollo, this move represents a bold step into the global sports marketing space, as Indian cricket offers unparalleled reach and fan engagement.
Cricket in India is more than just a sport, it is a cultural phenomenon that commands worldwide attention. With India’s players constantly under the global spotlight, the value of associating with the national team goes far beyond traditional advertising. Apollo Tyres’ investment highlights its ambition to expand visibility not just in India but also in overseas markets where cricket has a massive following.
Which all brands were involved in the bidding war?
The bidding process saw Canva, a global design platform, and JK Cement, another homegrown brand, vying for the rights. While both contenders put forward competitive proposals, Apollo Tyres outshined them with a comprehensive package that aligned better with the BCCI’s long-term vision. For the cricket board, the deal adds significant financial muscle and reinforces its dominance in the sports sponsorship market.
Industry insiders believe this partnership will also signal a shift in the sponsorship landscape. After tech-based companies and gaming platforms dominated the space in recent years, Apollo’s entry marks the resurgence of traditional consumer brands leveraging cricket for mass outreach. This association will also allow Apollo to deepen its connection with younger audiences, a segment that forms the backbone of cricket’s global fanbase.
For Indian fans, the sight of Team India walking out with a fresh sponsor on their jerseys will mark the beginning of a new chapter. For Apollo Tyres, the deal is more than a marketing coup, it is a chance to tie its brand identity with one of the most successful and passionately followed teams in sport.