Alia Bhatt’s Heart of Stone and Deepika Padukone’s Project K promotions likely to be reduced amid SAG strike

The promotions of Deepika Padukone’s Project K and Alia Bhatt’s Heart of Stone are likely to be negatively impacted amid the ongoing SAG-AFTRA strike, multiple reports suggest today.

A report in Pinkvilla suggests that the makers of Project K – a sci-fi film featuring Prabhas, Amitabh Bachchan, Kamal Haasan, and Padukone in pivotal roles, are likely to unveil the movie's first look at the San Diego Comic-Con on July 20. “However, with Hollywood actors refraining from participating in such events due to the strike, there is speculation that the launch of Project K might be postponed as a show of solidarity with the creative community in the West,” conveyed the report.

Not only this, but a report published in The Express Tribune, believes that Bollywood superstar Alia Bhatt’s Hollywood movie, Heart of Stone, “was set to have extensive promotions in Los Angeles ahead of its release on August 11. However, the strike has put these promotional activities on hold.” Heart of Stone is a spy film in which Bhatt plays the titular role. Interestingly, with this film, Bhatt is expected to mark her debut in Hollywood.

These two developments have not gone down well amongst movie buffs, especially those who are great fans of Alia Bhatt, Deepika Padukone, and their works.

The ongoing Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) strike has harshly affected the release of movies globally. The strike, which began on July 13, is primarily on an ongoing labour dispute with the Alliance of Motion Picture and Television Producers (AMPTP).

Though it is yet uncertain when will the strike be called off, multiple reports today, including a report in the BBC, suggest that because of this strike, “promotional events such as red-carpet premieres, the Emmys and Comic-Con may be rescheduled or scaled back”.

Major films in production including the Avatar and Gladiator sequels are looking likely to be affected, adds the report by BBC.

Only time will tell what the future of Hollywood movies will appear to be like.

Also Read: Alia Bhatt on playing an antagonist in Heart of Stone: ‘Tom Harper and I are so like-minded'