Taking The Kashmir Files as an example, John Abraham shares how the movie became a hit despite not choosing the traditional marketing strategies.
Last Updated: 01.06 PM, Mar 31, 2022
John Abraham is busy promoting his upcoming sci-fi action thriller, Attack. The actor has now stated that taking a movie to The Kapil Sharma Show for promotion does not translate to ticket sales.
John was talking in an interview on the Tried & Refused Productions YouTube channel when he was joined by the movie’s director, Lakshya Anand. The actor said that the movie’s director gets hyper when it comes to marketing and that he cited the example of Vivek Agnihotri’s The Kashmir Files, and how it became a success despite having traditional marketing, while another over-marketed film failed.
He took me to Kapil Sharma, saying, “I want you to be on Kapil Sharma. I like Kapil; he’s a nice boy, but it doesn’t translate to ticket sales," he said.
John also talked about his recent disaster, Satyameva Jayate 2, which hit theatres on November 25, 2021. The actor said that though he is not trying to hard-sell the movie, he has no issues with being ripped apart for something he has done poorly. The actor added that he doesn’t believe in item numbers in his films, and sometimes it shows on his face, even on screen.
Attack is a one-of-a-kind sci-fi action thriller based on a story by Lakshya. The movie also stars Jacqueline Fernandez, Rakul Preet Singh, Prakash Raj, and Ratna Pathak Shah, among others.
The movie, which will see John Abraham play a modified super-soldier, is set to hit theatres around the country on April 1, 2022.