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Blissoo by Jisoo trends as BLACKPINK singer launches her own label after Jennie and Lisa

While Jisoo has yet to confirm if the website is run by her label, fans have already flooded X with excitement.

Blissoo by Jisoo trends as BLACKPINK singer launches her own label after Jennie and Lisa
BLACKPINK's Jisoo

Last Updated: 11.55 AM, Feb 21, 2024

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BLACKPINK members have renewed their contracts with YG Entertainment, but only for group activities. However, for solo endeavours, they have all decided to part ways with the agency. Now, one by one, they have opened up their labels. Following Jennie and Lisa, BLACKPINK's Jisoo has also become a CEO, and the idol actress has launched her label called 'BLISSOO' for her solo promotions.

Soon after the announcement, fans of BLACKPINK, called Blinks, took to social media, especially X (formerly known as Twitter), to celebrate another member's label launch.

Blissoo by Jisoo

Fans of the idol discovered a website on February 21 called 'BLISSOO'. According to the website, BLISSOO "houses the alluring artist Jisoo in a special place like a gift box containing Jisoo's absolute happiness", while Jisoo "wants to provide happiness and joy to her fans with diverse appearances and endless charms".

"We hope that every moment you spend with Jisoo at BLISSOO will be a special and meaningful experience," the newly founded label also wrote.

While Jisoo has yet to confirm if the website is run by her label, fans have already flooded X with their excitement to see the singer progress in her solo endeavours.

BLACKPINK's solo ventures:

With BLISSOO, Jisoo became the third member of BLACKPINK to open a personal label. First, it was Jennie who established 'ODD ATELIER', and later Lisa, who announced her own company, 'LLOUD'. 

As of now, Rosé is the only member yet to announce her agency for scheduling purposes. However, she has started her personal Instagram channel and even asked fans for a fandom name. This has divided some over the fact that the girls won't be sticking with the name 'Blinks', BLACKPINK's official fandom name.

As far as the group is concerned, under YG Entertainment, they are said to release new albums and embark on another large-scale world tour. However, individual activities are expected to be managed through their respective labels.

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