Netflix has bagged the streaming rights to Thalapathy Vijay's Leo for a huge price, which is probably the highest that the streaming giant has paid for a Tamil title.
It would be an understatement to say that Tamil superstar Thalapathy Vijay's upcoming movie Leo is one of the most-awaited movies of 2023. The craze and anticipation around the movie have remained at an all-time high since it was announced last year.
Leo is set to shatter several collection records in the history of Tamil cinema when it will be released in cinemas in October this year. The trade and all the stakeholders in the show business are confident of that. So much so that the stakeholders are willing to pay a premium price to get a peice of the movie.
Netflix has bagged the streaming rights to Leo for a huge price, which is probably the highest that the streaming giant has paid for a Tamil title. According to reports, the sale of streaming rights to Netflix has fetched a whopping Rs 125 crore in the movie's pre-theatrical revenue. If this is true, then it is bigger than Kanguva in this respect.
Producer KE Gnanavel Raja of Studio Green had earlier revealed that the streaming rights of Kanguva, starring Tamil superstar Suriya, which is another highly-anticipated movie, was bought by Amazon Prime Video for a massive Rs 80 crore . And he termed it one of the biggest streaming deals in Tamil cinema.
"We have sold the digital rights, of just south Indian versions, for Rs 80 crore to Amazon Prime Video. This is a big benchmark for Tamil cinema. No other movie has made such kind of a business before this," Gnanavel had said earlier.
According to reports, Leo has already earned more than Rs 430 crore through the sales of its theatrical, satellite and distribution rights.
Written and directed by Lokesh Kanagaraj, Leo is now in the post-production. Besides Vijay, the movie also stars Trisha, Sanjay Dutt, Arjun, Priya Anand, Mysskin, and Gautham Menon.