The OTT giant has launched the reality series in collaboration with the Indian government.
Mission Start Ab, an original reality series, will launch on Prime Video. December 19 will mark the global debut of the competitive series, which will centre on grassroots entrepreneurs in India and tell the tales of their tenacity, grit, and dogged persistence. In partnership with the Office of the Principal Scientific Adviser (PSA) to the Government of India, the series was created. Its goal is to find entrepreneurs from all around India and give them the tools they need to build the next Unicorn. In addition to their roles as judges and investors, three of India's most seasoned entrepreneurs—Kunal Bahl of Titan Capital, Anisha Singh of She Capital, and Manish Chowdhary of Wow Skin Science—serve as mentors to help the contestants hone the skills necessary to grow their startups. Indrajit Ray is the executive producer of the Endemol Shine India production Mission Start Ab, which Srimanta Sengupta directed, and Masaba Gupta and Cyrus Sahukar serve as the hosts.
Diverse entrepreneurial landscape
A wide range of cutting-edge businesses and entrepreneurs from fields including robotics, financial technology, education technology, health and wellness, and marketplaces enabled by technology come together at Mission Start Ab. The show gives people a front-row seat to all the exciting new developments happening in India's grassroots communities. Bold ambitions, honed abilities, personal sacrifices, and a desire to solve real-world problems are showcased in the distinctive stories of these founders, who came from humble origins. The show not only helps these 10 entrepreneurs get a head start on developing ideas tailored to India, but it also provides a priceless resource for would-be innovators all throughout the nation through a combination of challenging assignments, engaging exercises, and one-on-one mentoring sessions.
Check out the announcement below:
Prime Video India national director Sushant Sreeram expressed his enthusiasm about the upcoming series Mission Start Ab, stating that they want to make a positive impact on the nation. Amazon has signed a Letter of Engagement with the Ministry of Information and Broadcasting, one of several skill-development initiatives aimed at cultivating individuals who may make direct and indirect contributions to the nation. The series will use entertainment to inspire all Indians to dream big and take risks. It is unique among entrepreneurial reality shows since it offers more than just financial backing; it also features the wise counsel of India's most successful investors. Many young Indians have entrepreneurial dreams, and Mission Start Ab is ready to help them achieve them by providing them with challenges that will help them develop their business acumen and critical thinking skills.
Beyond financial backing
Discussing the show, Rishi Negi, Group Chief Operation Officer of EndemolShine India and Banijay Asia, said that Mission Start Ab goes where no series has ever gone before. The show follows the lives of ordinary individuals whose inventions are making a difference at the local level in an effort to motivate, engage, and entertain viewers. Viewers are invited on a voyage alongside the ten founders, who share their aspirations, challenges, and the road they had to travel to realise their ideas. Also, anyone looking to make their dream a reality can find inspiration in the wise words of the three judges, who double as mentors. The show will inspire people to dream big and take risks, and we couldn't be more certain of that.