Ram Charan's Peddi OTT deal in trouble as makers introduce performance-based clause, here's what we know
OTT rules are changing as Ram Charan's Peddi brings a new twist to digital rights deals. Read on to learn more
Last Updated: 12.42 PM, Jan 28, 2026
Of late, OTT platforms have changed the digital rights game in a big way. They are no longer paying huge amounts to makers and are instead shelling out limited budgets to acquire the rights to star-hero films, especially in Telugu cinema. Only a few actors like Nani, Ram Charan, Jr NTR, and a handful of others are still managing to secure massive OTT deals.
Some time back, we also revealed that big players like Netflix are now paying makers based on a film’s box office outcome. The OTT rights of a star-hero film are initially locked at a certain price. However, there is now a new clause in place.
Netflix creates a new trend for Telugu OTT deals
If the film fails at the box office, a chunk of the agreed amount is reduced before being paid to the makers. This new practice has been followed for films like Akhanda 2 and The Raja Saab, both of which failed to perform at the box office.
Where to stream Peddi on OTT?
However, things have taken a different turn for Ram Charan’s biggie Peddi, which is being directed by Buchi Babu Sana. We at OTTplay have already reported that Netflix has bagged the digital rights to Peddi for a whopping Rs 105 crore, the highest ever for any Ram Charan film to date. Now comes an interesting twist.
Makers of Peddi propose a new OTT deal
We have learned that the makers have introduced a new condition to Netflix. If Peddi clicks at the box office and crosses a certain benchmark, the OTT price will be strategically increased and the additional amount will be paid to the makers.
As reported earlier, if the film fails, Netflix will reduce a specific amount before settling the deal. But in this case, the makers of Peddi have added a reverse clause, if the film becomes a hit, Netflix will have to pay more.
Netflix upset with makers of Peddi
A source close to the unit reveals that Netflix is not very keen on this idea, and discussions are still ongoing. Janhvi Kapoor plays the female lead in this film, which is being backed by the makers of Pushpa and mounted on a lavish scale. AR Rahman has composed the music, and the first song, Chikiri, has already created a sensation.
There is also news that the film will not be out on the said date as Dhurandhar 2 is releasing along the same time. With the film aiming for a March 27, 2027 release, and competition from Dhurandhar 2, this new clause has landed the OTT deal in a bit of a soup. Let’s see how things unfold in the days to come.
Peddi FAQs
Q. When is Peddi releasing?
A. Ram Charan's Peddi hits the screens on March 27, 2026.
Q. Who are the main leads in Peddi?
A. Ram Charan, Janhvi Kapoor, Divuendu Sharma, and Jagapathi Babu will be seen in key roles.
Q. Where to stream Peddi on OTT?
A. You can stream Peddi on Netflix after its theatrical run.