With more than a month to go for Side B's theatrical release, an OTT outing should help drum up excitement for the second part among audiences who did not catch the first one, reckon netizens
The first instalment of director Hemanth M Rao’s Sapta Sagaradaache Ello, called Side A, released in theatres on September 1. The film opened to good reviews and has appealed to a large section of audience that likes love stories and Hemanth’s style of intense and brooding story-telling. While the Rakshit Shetty-led film is still attracting crowds in theatres, it is slowly losing steam, owing to which audiences are now urging the actor-producer to bring Side A to OTT ahead of Side B’s release on October 20.
Read our review: Sapta Sagaradaache Ello Side A review
Interestingly, netizens are citing multiple reasons to back this request to Rakshit, but primary among them is the fact that the film had a limited release outside of Karnataka. Since Rakshit has said that the film has been dubbed in Telugu, Tamil and Malayalam, fans in those regions have asked him to bring the film to OTT, as the film did not have a vast theatrical outing in that market. “Hearing good things about Sapta Sagaradaache Ello Side A, but it is not playing in any theatre in the city I live in,” wrote one user, while another chimed in, “7 weeks gap between Side A & B may not make business sense. Side B is a continuation. Only people who watched A will watch B & NOT new audience. Dub in other langs, rls on OTT & increase the audience for A before rlsng B”.
The OTT release, reckon netizens, is likely to give Side B a new set of audience, which could be crucial, given that the Dasara holiday week has a bunch of big-ticket releases lined up for release, including Shivarajkumar’s Ghost, Vijay’s Leo and Nandamuri Balakrishna’s Bhagavanth Kesari. The team, meanwhile, has just wound up its post-release promotional tour across the state and is likely to begin the publicity campaign for Side B in a few days. The film is rumoured to have been sold to Amazon Prime Video already, and going by the fact that the songs are being released online, Side A could be on OTT shortly after all.