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Shah Rukh Khan starrer Jawan’s promotional strategy to be similar to Pathaan?

Shah Rukh Khan’s ‘Jawan’ is to be promoted in a grandeur manner after drawing inspiration from the blockbuster ‘Pathaan’.

Shah Rukh Khan starrer Jawan’s promotional strategy to be similar to Pathaan?

Official Poster of Jawan. 

Last Updated: 07.39 PM, Aug 07, 2023


Today morning, a fresh poster of megastar Shah Rukh Khan starrer Jawan was dropped by Red Chillies Entertainment – the official production house of the movie. Prior to this, on July 31, movie’s song Zinda Banda was dropped by the production house on its official YouTube handle.

On July 24, the official poster of Jawan featuring actor Vijay Sethupathi was dropped.

Observing the trends of these movie promotions, a report by Bollywood Hungama believes that Shah Rukh Khan and his production house are following in the footsteps of Pathaan. Simply speaking, Jawan’s promotions are similar to Pathaan.

The report claims that Shah Rukh Khan will be seen minimally during the promotions of the action entertainer. A source told Bollywood Hungama today, "Shah Rukh Khan didn't give any interviews at all before the release of his last film, Pathaan. Yet, it was an all-time blockbuster. He wants to continue with this strategy for Jawan and is confident that even without interviews, the audiences will be pulled into the cinemas."

The source continued, "A few events are planned but it will be without Q-and-A sessions, as is the norm nowadays. However, Shah Rukh Khan is expected to rock the show with his funny and thought-provoking quotes. Also, fans need not worry as he'll keep conducting the 'Ask SRK' sessions on Twitter from time to time. It’s a super-hit strategy. Shah Rukh himself loves going through fan questions and replying in his trademark witty style. Fans, too, go gaga over his replies."


About Jawan

Slated to be released theatrically on September 7, Jawan is an upcoming action thriller film co-written and directed by popular South filmmaker Atlee. It is produced by Gauri Khan and Gaurav Verma under Red Chillies Entertainment. The film stars Shah Rukh Khan in a titular role, alongside a strong supporting cast including actors namely Nayanthara, Vijay Sethupathi, Deepika Padukone (billed as a special appearance), Priyamani, Sanya Malhotra, and Ridhi Dogra.

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