Shah Rukh Khan starrer Dunki and Prabhas starrer Salaar are all set to lock horns at the box office on December 21 and 22, respectively.
One of the biggest box office fights between two big films is just two days away. Currently, Dunki starring Shah Rukh Khan, and Salaar starring Prabhas are competing for the highest number of screens and the most showcasing.
Rajkumar Hirani is the director of the social comedy-drama Dunki, which will be released on Thursday, December 21. The action-drama Salaar, directed by Prashanth Neel, will be released worldwide one day later, on December 22. Arriving over the Christmas weekend and featuring two major stars means showcasing mayhem for exhibitors, particularly for single-screen owners who are in a bind.
The majority of exhibitors in India are furious about the strategies used by Shah Rukh Khan's distributors. Bollywood Hungama quoted an 'angry' exhibitor as saying that clashes have also occurred in the past, and each exhibitor has the right to choose what they want to show. "How can they be unreasonable in demanding all four shows in single screens, when the opposition is also a mass friendly film?"
He further added that they are prepared to give Dunki preference and offer it three shows as opposed to Salaar's two. It is completely unfair of the Pen Marudhar to want all the shows according to him. If most of the single screens decline to accept bookings for Friday, the Dunki Team will have to agree on our reasonable demands, he added.
The exhibitor further said that they are willing to favor Dunki over Salaar since they admire Shah Rukh Khan, but they also can't dismiss the movie entirely. Salaar is receiving inquiries, thus they need to balance the showcasing for their audience. Whether it was Gadar and OMG 2 or Animal and Sam Bahadur, they believed that conflicts in the post-pandemic world had become amicable. "We last faced such difficulties in Raees vs Kaabil," the exhibitor added.
The Dunki team has made it obvious that they do not want to share the screen with Salaar, a trade insider told Indianexpress.com. “The clause says, either give us all four shows or don’t give any. And if you don’t give us, then we will also see what to do in the future with other films.” Salaar is being released by Anil Thadani's AA Films, while Pen Marudhar is handling distribution for Dunki.