PremiumTaylor Swift effect in India: Shah Rukh Khan, Akshay Kumar's films face tough competition at the box office
Taylor Swift: The Eras Tour – a documentary based on popular concerts of Taylor Swift, has hit the theatres in India. Here’s how Indians are loving it.
Taylor Swift.
Last Updated: 05.41 PM, Nov 04, 2023
On November 3, Taylor Swift: The Eras Tour – a documentary based on popular concerts of Taylor Swift, hit the theatres in India. Over 25,000 tickets were sold in the country by the end of Friday evening. This number is way higher than the Day 1 box-office collection of Bhumi Pednekar-Arjun Kapoor starrer The Lady Killer, which only managed to sell 500 tickets in India last day.
This development also comes at a time when Shah Rukh Khan's film Jawan and Akshay Kumar's movie 'Mission Raniganj' is available at the theatres.
What is the Taylor Swift effect in India?
Taylor Swift is the most popular American singer-songwriter in the USA. She has over 275 million followers on Instagram. Not only this, but The Eras Tour generated close to $5 billion in consumer spending in the United States alone.
Last day, the 33-year-old singer’s movie arrived at the theatres in India. Surprisingly, the American singing sensation has made a mark in India as well.
Various videos surfaced online today, especially on microblogging site X, showing Indians dancing and singing Taylor Swift’s iconic songs at the theatres.
One X user commented, “Look what you made us do! @taylorswift13's effect in India. The first day, first show of the Eras Tour movie in Noida, India #TaylorSwift1989 #TaylorSwift #TaylorSwiftTheErasTour #Noida”
“Loving watching Taylor in Indian theatres,” wrote another X user.
About the documentary
"Taylor Swift: The Eras Tour" is a 2023 American concert film produced by the singer-songwriter herself. Directed by Sam Wrench, the movie captures the essence of the Eras Tour, Swift's 2023–2024 concert series showcasing her discography.
Premiering at The Grove in Los Angeles on October 11, 2023, the film hit theaters worldwide on October 13. Its release witnessed a remarkable demand for tickets, raking in a record $37 million on the initial day of U.S. pre-sales and exceeding $100 million in global pre-sales. The Eras Tour claimed the title of the highest-grossing concert film ever, with a staggering $205 million earned in the USA. Critically acclaimed, the film received praise for its direction, spectacle, energy, and Taylor Swift's outstanding artistry and showmanship.