The film, directed by Vijay Krishna Acharya, is the second comedy release for Vicky Kaushal this year.
The Great Indian Family is Vicky Kaushal's second small-town comedy this year after the smash hit Zara Hatke Zara Bachke. In the Vijay Krishna Acharya-directed film, Manushi Chhillar co-stars with the actor. The YRF Production U/A has been given a 1 hour and 52 minute run duration by the Central Board of Film Certification (CBFC).
Reliance on positive word of mouth:
As per reports in Pinkvilla, as with previous films under the YRF umbrella, such as Dum Laga Ke Haisha and Uunchai, the family comedy will get a platform release. The Great Indian Family is scheduled to open on around a thousand screens in India over the weekend, and its promoters are counting on positive word of mouth to lead to additional screenings and exposure throughout the run, particularly in the second week when several holidays fall on the same day.
The entertainment portal also reported that on Wednesday night, theatres began accepting bookings for the film, although it's not the kind of content that would benefit much from an early start. It will focus on news from the morning shows and walk-ins from the evening and nighttime metro audiences. With competition from films like Uunchai, Mrs. Chatterjee vs. Norway, and Selfiee, The Great Indian Family will aim to sell between 6,000 and 8,000 tickets in the three national chains (PVR, Inox, and Cinepolis) by midnight.
The Great Indian Family's opening day projections put it around Rs 2.50 crore, with hopes of growth thanks to excellent word of mouth over the weekend and a Monday performance comparable to Friday indicating a sustained run at the box office. With a base of 2.50 crore, The Great Indian Family needs to grow by at least 75% on Saturday and maintain that growth with another 30% on Sunday.
The big-budget future of YRF:
There isn't much else out there like The Great Indian Family, so perhaps the film's content will do well with its intended demographic. As YRF prepares to hit it big with Tiger 3, War 2, Tiger vs. Pathaan, and the female spy flick starring Alia Bhatt and Sharvari over the next two years, this is one of their last modest to mid-range films.