Securing a streaming deal is particularly crucial for the commercial success of Manikandan's Lover, given its small budget.
Actor-screenwriter Manikandan's latest movie Lover is off to a good start at the box office . The film received highly favourable reviews from the press screenings, creating a good buzz among the movie buffs. The film's critical success seems to have now extended to securing a streaming partner.
According to reports, Disney+Hotstar has bought the streaming rights to Lover, which is written and directed by debut director Prabhuram Vyas. An official confirmation on the same, however, is awaited.
Securing a streaming deal is particularly crucial for the commercial success of Lover, given its small budget. In an industry where even well-received films can struggle to find a streaming platform, this development is a significant boost for the movie's producers.
As per the current industry trends, all new Tamil movies make their streaming debuts less than 30 days after their initial theatrical release. It's safe to assume that Lover will also follow suit.
With an eye on capitalizing on the Valentine's Day week celebration, the filmmakers aim to attract a young audience, aligning with the movie's thematic focus. The film revolves around the struggles of a recent college graduate, Arun, played by Manikandan.
Judging from the trailers, the film seems to delve into Arun's inferiority complex and anxiety as everything around him seems to be falling apart. Manikandan earlier revealed that this film deals with the pressing issues of today's youngsters: career, relationship and identity.
Based on the trailer, Arun's 6-year-old relationship with Divya hits a rough patch after she hesitates to accept his marriage proposal. Soon Arun goes into an emotional spiral, making a bad situation even worse and straining his relationship with Divya beyond repair.
Many opined that Lover has shades of Telugu blockbuster Arjun Reddy . However, Manikandan defended Lover, suggesting that both films fall within the romance genre but they offer different perspectives and storytelling approaches. He stressed that Lover has a very progressive approach when it comes to examining the woes of today's youth.