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Shah Rukh Khan, Ajay Devgn, Amitabh Bachchan, and Ranveer Singh have reportedly been booked for endorsing gutkha and masala, according to reports. A case has been filed in a Bihar court against all four of them alleging the actors for promoting pan masala and gutkha. The case was reportedly filed by Tamanna Hashmi, a Muzaffarpur-based social activist.
The petition reportedly states that they exploited their fame to promote gutkha solely for financial gain. The court has accepted the case and is expected to hear it on May 27. Amitabh Bachchan had terminated his deal with a chewing tobacco brand last October and his office issued a statement claiming that Big B was unaware of several details.

Mr. Sr Bachchan claimed that he was unaware that his association with the brand was classified as surrogate advertising, according to the statement. He has now cancelled his contract with the brand, contacted them to inform them of his termination, and reportedly returned the promotional funds.

Shah Rukh Khan has also lately participated in the Vimal campaign. He's also a supporter of Pan Vilas. Along with Big B, Shah Rukh Khan was also accused of marketing the pan masala brand.

For a long time, Ajay Devgn has been endorsing this pan masala brand, and later SRK and Akshay Kumar accompanied him. This time, unfortunately, the actor finds himself in legal troubles.

After receiving a lot of backlashes, Akshay Kumar admitted that he made a huge mistake by advertising a pan masala brand, and he apologised for it by publishing a lengthy statement in which he stated that he made a mistake that he will not repeat. He had earlier been dragged into controversy while endorsing a clothing brand where his wife Twinkle Khanna unbuttoned his pants.

Fair &amp; Lovely, as well as its brand representative Yami Gautam, have been accused of promoting racism and colourism in the past. Following the criticism, the company changed its name to "glow" and dropped the word "fair."

Bollywood's celebrities have often sponsored pan masala brands through surrogate advertising, and Saif Ali Khan is among them. In 2015, the Delhi government wrote to the actor, requesting him to discontinue advertising the product.

The Ram Leela actor had got into trouble for endorsing a condom brand. It got divided opinions. Some applauded the actor for his gutsy move while others chose not to stand in his support. But he still continues to endorse the brand.

Kangana Ranaut was criticised for endorsing Levi's, following a series of adverts that the public regarded as ‘overly exposing’ and ‘outrageous’. The commercials, on the other hand, were not taken off and were permitted to continue.

Synopsis: Actors were also criticised for promoting certain clothing brands and
condoms.

From Shah Rukh Khan to Akshay Kumar, Bollywood celebrities who were slammed for endorsing controversial brands