ARMY demands fairness for BTS' V: 'BigHit respect Kim Taehyung' trends globally

As BTS continues to excel in their individual pursuits, fans hope Big Hit Music will recognize each member's achievements.

Kim Taehyung

As BTS members, Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook, take a break from their group activities to fulfil their mandatory military enlistment and explore solo careers, ARMY has noticed what they perceive as an unfair treatment against Kim Taehyung.

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During the solo era of BTS members, fans have observed that Big Hit Music, the group's entertainment agency, has not been promoting V's activities as much on their social media accounts. This lack of promotion reached a tipping point for fans when Taehyung was announced as the new brand ambassador for Cartier. While all the members have been appointed as ambassadors for various fashion and luxury houses, fans believe that Big Hit did not put in the same effort to promote V's new role.

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In response, ARMY started trending phrases such as 'BigHit respect Taehyung' and 'BigHit be fair to Taehyung' to express their concerns and demand equal treatment for V. The fans' collective voice on social media reflects their love and support for Kim Taehyung and their desire for his achievements and contributions to be acknowledged and celebrated by the agency.

Talking about V's new role, Taehyung was named as the French luxury jeweller and watchmaker brand's latest brand ambassador and the face of their Panthère de Cartier campaign.

Soon after, the Cartier Panther Necklace 18k Yellow Gold was sold out within minutes on the luxury brand's website. In fact, the reach was so big that fans nearly crashed the website with ARMY purchasing the $26,700 USD necklace and getting it sold out within minutes.

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