Boyfriend on Demand is an upcoming K-drama starring BLACKPINK's Jisoo. The rom-com explores a new-age romance with technology and AI.

Boyfriend on Demand is a romantic comedy K-drama, exploring virtual dating, featuring BLACKPINK’s Jisoo as Mi-rae. It shines a light on the conflict between perfect, simulated romance and complex, real-world connections. As the release date nears, here's everything you need to know about Boyfriend on Demand.
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Boyfriend on Demand is all set to be released on March 6 on Netflix. The K-drama stars BLACKPINK's Jisoo, who was last seen in Newtopia. Boyfriend on Demand is one of the most-awaited series of 2026.
Boyfriend on Demand tells the story of Seo Mi-rae (Jisoo), a tired webtoon producer who turns to a subscription app that lets her create and date her perfect virtual partners. As she finds relief from her stressful life, she starts to question the line between digital perfection and real human connection, leading to an unexpected and complicated relationship with a mysterious man played by Seo In-guk.
This series explores the consequences of outsourcing emotional needs to AI. Mi-rae engages in various romantic scenarios (e.g. fairytale prince, doctor, secret agent). Real-life conflict arises with a rival/colleague, Park Kyung-nam, which is the opposite of virtual perfection. The show sheds light on the concept of the "monthly lover," highlighting the contrast between the convenience of technology and the messiness of real human relationships.
Jisoo (BLACKPINK) stars as Seo Mi-rae, a hardworking webtoon producer seeking a safe, risk-free escape from romance, while Seo In-guk (Doom at Your Service) plays Park Kyeong-nam, her rival colleague who becomes both her “overtime buddy” and unexpected romantic interest.
The series also features a star-studded lineup in the virtual date roles, including Seo Kang-joon, Lee Soo-hyuk, Ong Seong-wu, Lee Jae-wook, Lee Hyun-wook, Jay Park, Kim Young-dae, and Lee Sang-yi, making it a highly anticipated watch for fans of K-dramas and digital romance.
Boyfriend on Demand is directed by Kim Jung-sik (known for Work Later, Drink Now**Strong Girl Namsoon, and No Gain No Love).
Q. When and where to watch Boyfriend on Demand?
A. Boyfriend on Demand will be released on Netflix on March 6.
Q. Who plays the lead in Boyfriend on Demand?
A. Boyfriend on Demand features Seo In-guk as a virtual boyfriend alongside Blackpink's Jisoo as a corporate employee.
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