Pitch To Get Rich trailer: Karan Johar, Malaika Arora, Akshay Kumar, Saif Ali Khan lead a cutthroat panel in search of India's next fashion mogul

Pitch To Get Rich premieres Oct 20, 2025, on JioHotstar. Fashion entrepreneurs pitch for a share of a ₹30 Crore Fund to investors like Karan Johar and Malaika Arora.

Karan Johar announces Pitch to get Rich

Pitch To Get Rich is a new reality show that will premiere on JioHotstar (OTTplay Premium) on October 20, 2025. It is going to bring a high-stakes combination of creativity and commerce to the Indian fashion scene. Produced by Dharmatic Entertainment and the Fashion Entrepreneur Fund, the event gives up-and-coming fashion companies an opportunity to pitch their ideas to a group of influential people in the industry, who will then invest heavily in the best ones.

₹30 crore fashion entrepreneur fund

Bringing together successful fashion businesses with influential investors is the central notion of the show. All the participants are competing for a portion of the ₹30 Crore Fashion Entrepreneur Fund, as shown in the trailer. The format is dubbed a "big investment" game, and it will feature fourteen fashion businesses presenting eight separate pitches while escaping "Boardroom" access, challenging negotiations, and the panellists' strategic advice. Investors in the fund are collectively known as the "Angels" because of their significant role in making investment decisions.

The trailer showcases entrepreneurs pitching various concepts, ranging from sustainable, hand-block printed women's and menswear to a business centred on military-inspired clothes, highlighting the intense intensity of the process. The digital panel shows the investment amount changing dramatically; at one point it shows ₹26,431,96,28 (indicating a possible or cumulative investment sum), and at another time it shows a lesser amount, highlighting how unpredictable the pitching process is.

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Host and core panelists

The show's investors and consultants include a diverse group of famous people from the Bollywood and fashion industries. The show's host and a key player in the judging and negotiating rounds is Karan Johar. Malaika Arora, Darpan Sanghvi, and Dhruv Sharma are just a few of the famous faces introduced in the video as pitch evaluators.

Manish Malhotra, Saif Ali Khan, Ananya Panday, Akshay Kumar, and Saif Ali Khan are among the other celebrities featured in the trailer serving as advisors or judges. This suggests a guest panel style, where various experiences are brought to the table through rotation.

Behind-the-scenes commentary

One entrepreneur is heard saying, "Our muse is more than just a business; it's an emotion," while another gives snappy comments like "Pinterest pe kabhi jaati hi nahi hongi" (You probably never visit Pinterest)". Meanwhile, Malhotra is heard saying to a contestant, "Aapki har trouser ka fall accha nahi hai (The drape of every trouser isn't good)."

Not only does the show aim to give money to the participating fashion companies, but it also aims to evaluate their business models and creative direction. Thrilling scenes from the trailer show the founders rejoicing, a briefcase labelled Pitch To Get Rich being transported to a private plane, and the panellists pressuring the entrepreneurs for sums such as "1 crore, 3 crores, 4 crores, 15 crores." Finding and supporting the next big names in Indian design is clearly the show's ultimate purpose.

Future of Indian fashion and premiere details

Pitch To Get Rich plans to capitalise on the burgeoning fashion business in India, which Karan Johar says is "set to explode to a forceful ₹7.5 lakh crore by 2026." "Which company will receive how much investment?" is the central question that the trailer builds to as it promises an enthralling blend of high fashion, business savvy, and drama. On October 20, 2025, JioHotstar (OTTplay Premium) will stream the series premiere.

FAQs

Q: What is Pitch To Get Rich?

A: Pitch To Get Rich is a new reality show premiering on JioHotstar (OTTplay Premium) that offers Indian fashion businesses the opportunity to secure substantial investment from a panel of industry veterans.

Q: When does Pitch To Get Rich premiere?

A: The show is set to premiere on October 20 exclusively on JioHotstar (OTTplay Premium).

Q: What is the total investment amount available on the show?

A: Contestants on the show are vying for a share of the ₹30 Crore Fashion Entrepreneur Fund.

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