Ante Sundaraniki: Nani, Vivek Athreya and team celebrate first single launch with a 'Panchakattu' themed party

Nani is getting ready to take audiences on a laughter ride with his next, Ante Sundaraniki. Written and directed by Vivek Athreya, who last directed Brochevarevarura, the film launches popular Malayalam star Nazriya Fahadh as a leading lady in Telugu cinema. Ante Sundaraniki is bankrolled by Naveen Yerneni and Y Ravi Shankar under Mythri Movie Makers. The film is set to hit theatres on June 10. The makers have kickstarted the promotional campaign with the launch of the first single, Saaroru a.k.a The Panchakattu song.

Legendary carnatic vocalist Aruna Sairam had crooned for The Panchakattu song, lyricised by Hasith Goli. Vivek Sagar has composed music for Ante Sundaraniki. The single has opened to positive responses everywhere. Commemorating the song launch, the team of Ante Sundaraniki has come up with a unique promotional strategy to spread the word about it. Celebrating the chartbuster success of the Panchakattu song, the team of Ante Sundariniki came together for a Panchakattu themed party donning the Panchakattu in style.

The smart move by the makers to publicise the song has certainly caught the eyeballs of many and also shows the seriousness with which production houses are approaching song launches lately. The same banner, Mythri Movie Makers, had also adopted an impressive strategy for Sarkaru Vaari Paata for both their songs. From the brief glimpses to the first song launch, Ante Sundaraniki team has done a fabulous job of generating buzz among audiences without a doubt.

Ante Sundaraniki has cinematography by Niketh Bommi while Raviteja Girijala is the editor. Latha Naidu is the production designer for the film. Anil Yerneni is the executive producer.