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Unlike South filmmakers, Bollywood has lost ‘connection’ with their audience: Aamir Khan

Laal Singh Chaddha actor Aamir Khan explains why he is of the opinion that Hindi filmmakers have lost the connection they once had with their audience.

Unlike South filmmakers, Bollywood has lost ‘connection’ with their audience: Aamir Khan
Aamir Khan on a chat show (Image via Disney+Hotstar/Screengrab)
  • Team OTTplay

Last Updated: 03.14 PM, Aug 08, 2022


Laal Singh Chaddha actor Aamir Khan has always been known within the film industry for his deep analysis of creative arts, and human behaviour in general. As he's gearing up for the release of his next with Kareena Kapoor Khan, the actor recently shared his thoughts on how Hindi cinema seems to have lost the connection it once had with its audience among other things.

In an interview with Baradwaj Rangan for Galatta Plus, the superstar talked about how his film Dangal—a drama—has done well in countries like China because the film's story is universal and it managed to establish a connection with them. 

Similarly, he spoke about South Indian films like KGF and RRR going on to becoming smashing hits because the stories appealed to one and all and the makers had an understanding of what the larger audience likes to watch. He said that in Hindi films, the maker is “not so much in touch” with what the crowd wants anymore. 

“If the story is universal, it emotionally touches the hearts of a lot of people watching it,” he told Rangan.

It is no secret that a lot of big-budget, multi-starrer movies failed to strike a chord with the rest of India whereas South movies like Pushpa: The arise, KGF 2 and RRR have managed to win hearts all over the country. 

Aamir explained that filmmakers have the right to make movies on whatever subject they want to, but they cannot choose a niche subject and call it mainstream. “… I also should be aware that if I am choosing a niche subject… I have actually selected a subject that most of the masses may not relate to,” Aamir Khan opined.

The Dangal star also added that the audience is “happy” to watch all kinds of movies but it has to resonate with them. “… Irrespective of the genre, there has to be an emotional connection… South filmmakers are very connected to the audiences,” he said, before adding that it’s time to introspect. “Perhaps, we have lost that connection. We have to re-look that,” he further added.

Aamir Khan’s Laal Singh Chaddha is releasing on August 11 in three Indian languages—Hindi, Telugu and Tamil.