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How Tuck Jagadish, Jagame Thandhiram's direct-to-OTT release proved beneficial for the makers

Nani's Tuck Jagadish and Dhanush's Jagame Thandhiram might have faced a huge loss if they came out in theatres.

Samayeshwari Vithaspa
Sep 12, 2021
cover image
Stills of Jagame Thandhiram and Tuck Jagadish

Two of the most-awaited releases of 2021, Nani's Tuck Jagadish and Dhanush's Jagame Thandhiram, failed to meet the audience expectations. However, thanks to their direct-to-OTT releases, the makers of these highly-awaited projects did not face a major loss.

Tuck Jagadish released on Amazon Prime Video on September 10. The film turned out to be a disappointment for critics and audiences alike. It is an example of packaging the same wine in a new bottle.

Another movie which met a similar fate was Dhanush’s Jagame Thandiram. Apart from its soundtrack, not much could be said about the movie and its storyline.

A lot of expectations that were put into the Dhanush and Karthik Subburaj movie, turned out to be a disappointment. Although fans were initially expressing their disagreement when the movie was sold to Netflix, they and the producers now believe that the right decision was taken.

If the movies did have a theatrical release like the norm before COVID-19 pandemic, it probably wouldn’t have fared well. However, the films did not undergo a major loss since it was released on OTT platforms, rather than in theatres. This ordeal proves that movies fare better on digital platforms.

If the movies were released in theatres, they would not only end up being a major disappointment, but the distributors could also face huge losses. In these cases, digital platforms come to the aid and salvage the movies' losses.

Considering these two examples, this could be a new era for OTT platforms. Mainstream releases could be considered a flop but having a direct-to-OTT release could help the distributors cut down on losses. Thus, it will not be wrong to say that direct-to-OTT releases are the smart way and might be here to stay.

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