Jackky Bhagnani on success of KGF 2, RRR: “Common audience is telling us something and we must listen”

The record-breaking success of pan-India films like Pushpa: The Rule, RRR and KGF: Chapter 2 has led to much conversation around the kind of cinema that resonates with the mass audience. It has led to several controversies and debates on the languages as well.  

Jackky Bhagnani, one of the youngest and most dynamic producers in the country, recently talked about what could be the challenges that the Bollywood industry is facing currently. In a statement, Bhagnani said that he considers the success of films like Allu Arjun's Pushpa: The Rule and Ram Charan-Jr NTR's RRR as a great sign of revival of cinema as a mass entertainment medium. He said, "We need to make good commercial films that resonate with the whole of India. All kinds of audiences enjoying one particular film is actually great. Common audience is telling us something and we must listen. It’s not about north or south, it's about coming up with good quality entertainers.”

With his penchant for mass entertainers, the young producer hopes to bring a renewed and fresh perspective to his content that will emotionally resonate with the mass audience. Talking about the kind of films he as a producer wants to associate with, Jackky said, “I want to produce content that is universal and appeals to the larger geography and demography. I want to put in effort in improving this genre. Mass universal films don’t mean badly written and lazily produced content that rides primarily on the star pull of the cast." He added that he wants to create well written, well produced commercial entertainers that have really good music. It could be action, comedy, drama and even genres like larger-than-life historical and mythological content. "I come from the school of mass entertainment. Not so long ago my father and lots of other Bollywood producers were catering to the entire Indian cinema going audience. Of course, that content needs to evolve and match the expectations of the newer generation of audience. I want to do that. This is my vision,” he added.

On the work front, Jackky Bhagnani has the highly anticipated action entertainer ‘Ganapath’, starring Tiger Shroff and Kriti Sanon. He also has Bade Miyan Chote Miyan that brings together two of the biggest action superstars of their generation, Akshay Kumar and Tiger Shroff for the action-comedy.