The Kamal Haasan effect? Chill Maro from Nithiin’s Macherla Niyojakavargam is a smash hit, zooms past a million views on Youtube

Kamal Haasan seems to be getting everything right these days, given how aggressively he’s promoted Vikram across the globe. During his brief visit to Hyderabad for the film’s pre-release event this week, he helped promote another film too - Nithiin’s Macherla Niyojakavargam - by launching a song titled Chill Maro. Looks like the Kamal magic has rubbed onto the Nithiin starrer as well.

Chill Maro, the party number from the Nithiin, Krithi Shetty and Catherine Tresa starrer Macherla Niyojakavargam, has hit the 1 million mark on Youtube already. The number, composed by Mahati Swara Sagar, is set amid a beachside backdrop and has a carefree Nithiin and Catherine grooving to the slow-burn number that’s a lyricised version of ‘It doesn’t hurt to take a chill pill and have some fun.’

The song, like most party numbers lately, has a liberal dose of Hindi words in addition to Telugu. It’s clear that the makers have aimed at a hep, cool, modern-day number, resembling the lingo mouthed by a millennial. Nakash Aziz and Sanjana Kalmanje impress with their vocal control and sustain the vibrant mood of the number with their rendition.

Macherla Niyojakavargam is a mass entertainer that marks the directorial debut of eminent editor MS Raja Shekhar Reddy. The shoot has neared completion already. Sudhakar Reddy and Nikitha Reddy are bankrolling the movie under Sreshth Movies. Rajkumar Akella is the presenter. Prasad Murella cranks the camera for the film being edited by Kotagiri Venkateswara Rao.